You also have added negative user experience with the extra Issuu ads (removed at Premium level), and the ‘Related Publications’ (removed at Starter level). So at best your magazine is hard to read, and at worst it requires additional zooming, scrolling and swiping by your reader to read a portion of a publication. This becomes a real issue on iPhone, iPad and Android devices. Not only are your images smaller, but also your text size is a lot smaller and therefore arduous to read. The effect of of these on your reader are that in any circumstance, your magazine appears much smaller than you intended to when you were designing it for print. This is about the same for tablets and mobiles, but desktops typically are over an arm’s length away from the eye. We normally hold a magazine at slightly over a half-arm’s-length away from our eyes.
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